Privacy Notice
Last updated: 18 April 2026
The AI Consultancy (London) Ltd (“The AI Consultancy”, “we”, “our”, “us”) is the data controller for personal data collected through theaiconsultancy.ai. We are registered in England and Wales and based at 70 Horseferry Road, London, SW1P 2AY. This notice explains what personal data we collect, how we use it, the lawful basis for processing, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What we collect
We collect the personal data you submit to us through the contact form, the AI ROI calculator report download, or by emailing us directly. This typically includes your name, email address, company name, phone number (where supplied), and the content of your enquiry. We do not collect special category data and we do not ask for it.
Our web hosting provider (Vercel) records standard server logs including IP address, user agent, and request URL for the purpose of security, abuse prevention, and platform reliability. These logs are retained by Vercel for a short, rolling period in line with their published terms.
How we use it
We use the personal data you submit to respond to your enquiry, arrange a discovery call, deliver the materials you have requested (such as a downloadable AI Opportunity Report), and follow up with related information about our services where you would reasonably expect us to do so. We do not sell or rent personal data to any third party.
Email delivery
Outbound transactional email (such as form submission notifications and report deliveries) is sent through Resend, a third-party email delivery service. Resend processes the relevant message metadata and content on our behalf as a data processor under a written data processing agreement.
Cookies and analytics
theaiconsultancy.ai does not currently set marketing or cross-site tracking cookies. The site uses only the strictly necessary cookies required for the page and forms to function. If we add analytics or marketing tools in future that involve non-essential cookies, we will request your consent through a cookie banner before any such cookies are set.
Lawful basis for processing
We rely on Article 6(1)(f) of the UK GDPR (legitimate interests) to respond to enquiries you initiate and to follow up about our services in a way that is proportionate and aligned with your reasonable expectations. Where you actively opt in to receive additional materials, we rely on Article 6(1)(a) (consent). Where personal data is processed in order to enter into or perform a contract with you, we rely on Article 6(1)(b) (contract).
Retention
We retain enquiry correspondence and contact details for as long as there is an active business relationship and for a period of three years thereafter, after which records are deleted or anonymised. Statutory accounting records are retained for the periods required by HMRC and Companies House.
Your rights
Under UK GDPR you have the right to: request access to the personal data we hold about you; request rectification of inaccurate data; request erasure of your data; request restriction of processing; object to processing carried out under legitimate interests; request data portability; and withdraw consent at any time where consent is the lawful basis. To exercise any of these rights, email ai@theaiconsultancy.ai or write to us at the address below. We will respond within one calendar month.
Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). The ICO can be contacted at ico.org.uk or on 0303 123 1113. We would, however, appreciate the chance to address your concerns first.
Contact
The AI Consultancy (London) Ltd70 Horseferry Road
London SW1P 2AY
United Kingdom
Email: ai@theaiconsultancy.ai
Changes to this notice
We may update this notice from time to time to reflect changes to our processing or applicable law. The date at the top of the page indicates when it was last reviewed.