Logistics and RemovalsBespoke AI Build

MoverAI: Video-Based AI Property Surveys for UK Removals

The AI Consultancy designed and built MoverAI, the first AI-powered video inventory survey platform built specifically for the UK removals industry, in partnership with Master Removers Group. The platform replaces in-person home visits with short smartphone walkthroughs, analysed in a single pass by Google Gemini multimodal AI to produce structured inventories, cubic-footage estimates and quote-ready data.

Client
Master Removers Group (MRG)
Sector
UK Removals and Logistics
Engagement
Bespoke AI Product Development (Full Build)
Duration
June 2025 to present
Status
Revenue-generating, ongoing
Positioning
Novel: no UK equivalent
First of its kind in the UK
MoverAI is the only AI-powered video inventory survey tool built specifically for the UK removals sector. No comparable product exists in the UK market.

The Challenge

UK removal companies rely on in-person property surveys to estimate move volumes and produce quotes. Each survey costs the operator time, fuel and labour, with a single surveyor able to complete only 3 to 5 surveys per day. The workflow is manual, expensive and structurally limits how many jobs a branch can quote.

Survey accuracy varies enormously between individual surveyors. Under-quoting causes loss-making jobs; over-quoting loses the customer to a competitor. Master Removers Group recognised that the entire pre-quote workflow had become commercially fragile and wanted a faster, more consistent way to capture and value the contents of a property.

Existing removals technology focuses on CRM, booking and fleet management. No vendor in the UK market had built a production tool that automates the survey-to-quote pipeline itself using AI video analysis. The sector had identified the gap for years. It was waiting for someone to solve it.

The Solution

The AI Consultancy designed and built MoverAI end-to-end as a bespoke AI product. Customers or surveyors record a short walkthrough video of each room in the property using any smartphone. The video is uploaded to the platform, where Google Gemini Flash analyses it in a single pass to produce a structured inventory with individual cubic-footage estimates, room-by-room breakdowns, packing box calculations and access difficulty assessments.

End-to-end product design, build and deployment of MoverAI, a video-first AI survey platform for the UK removals industry
Mobile-responsive web application allowing customers or surveyors to record short walkthroughs of each room using any smartphone
Multimodal video analysis pipeline using Google Gemini Flash to produce a structured inventory of every item, room-by-room, in a single pass
Cubic-footage estimation per item, packing box calculation, and access difficulty assessment for each property
Multi-room video upload with support for up to 10 videos per survey and automatic cupboard contents detection
Cross-device, real-time sync so multiple users can contribute to the same survey from different devices
Branded PDF quote export for delivery to the customer as part of the operator's standard quoting workflow
CI/CD pipeline on Google Cloud Run with deterministic AI outputs (temperature=0) for quote-grade consistency

Technology Stack

React (mobile-responsive)Node.js / ExpressGoogle Cloud RunGemini Flash (multimodal)Cloud FirestoreFirebase StorageFirebase AuthenticationjsPDF (quote export)GitHub Actions (CI/CD)

The multimodal pipeline runs Gemini Flash at temperature zero for deterministic, quote-grade outputs. Firestore handles cross-device, real-time state so multiple users can contribute to a single survey from different devices. Videos are retained permanently in Firebase Storage for audit and requote. Deployment runs on Google Cloud Run with CI/CD via GitHub Actions.

Outcomes and ROI

13
Office-based testers
Largest single feedback batch, trialling the platform simultaneously in live operational conditions
7 of 13
Accurate on first use
Users reported accurate or near-accurate volume estimates on their very first survey
732 vs 700
Volume accuracy
One tester expected 700 cubic feet; the platform returned 732 cubic feet, inside expected variance
1 to 2 hrs
Time saved per survey
Eliminates the need for in-person surveys on standard domestic moves, plus the associated travel time

Item-level cubing improved rapidly through iteration: for example, a washing machine estimate was corrected from 30 cubic feet to 12 cubic feet after a model upgrade. Testers reported that MoverAI generates more detailed item descriptions than surveyors normally write, giving operators a higher-quality quoting base than the manual process it replaces.

MoverAI QuoteFlow: Inbound Call Qualification

The platform was extended with MoverAI QuoteFlow, an AI-powered inbound call qualification and lead management system. QuoteFlow uses Dialogflow CX with Gemini 2.5 Flash to handle inbound calls, qualify the caller, dispatch a video survey link via SMS and deliver a structured lead to the operator dashboard. Estimated cost per qualification call is approximately 35p, versus 55p to 80p on alternative platforms.

Market research confirmed an addressable segment of more than 3,200 UK removal businesses, with the strongest initial target being two to eight van independent movers who receive aggregator leads and need to qualify them cheaply and quickly.

Why This Matters

MoverAI addresses a gap the UK removals industry had flagged for years but no technology provider had solved. Existing removals software stopped at CRM, booking and fleet. MoverAI replaces the most expensive and variable step in the workflow, the in-person property survey, with a multimodal AI pipeline that is cheaper, faster and more consistent.

For The AI Consultancy, MoverAI demonstrates what we do best: identify a structural inefficiency in a real UK sector, design a bespoke AI product around it, and ship it to a revenue-generating enterprise client.

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